MailChimp is an email marketing tool whose features and integrations allow you to send marketing emails, newsletters, automated messages, and targeted campaigns. With MailChimp integration, you can send email campaigns to targeted list of students and proactively communicate and follow up with your students.
MailChimp is FREE for up to 2,000 subscribers every month.
MailChimp also provides thorough analytics that allow you to see how many subscribers have opened your email, which links were clicked the most frequently, how many people unsubscribed after receiving your email, and even how your response compares to the industry average.
With BrainCert's MailChimp extension for your LMS, you can automatically subscribe new user accounts with your MailChimp list. You can also manually sync all the users from your LMS to MailChimp list with a click of a button.
Read the MailChimp configuration KB note for more info.